A custom e-commerce website can be a great investment for your business. It offers greater control, flexibility, and scalability compared to out-of-the-box e-commerce solutions such as Shopify and WooCommerce .
Here are some reasons why you should consider a custom e-commerce website:
1.Customizable or modular products: If you want to give shoppers a lot of options for customizing the products they buy, then you should reflect this variety by making use of a custom e-commerce website. One common use case is a T-shirt store that allows you to customize the sizes, colors, fonts, and graphics on each T-shirt. With so many different variables in play, each creating a different cost, you may want to charge a separate price for each T-shirt. An out-of-the-box e-commerce system won’t be able to accommodate all of these options for a single product, let alone all of them.
2.Specialized or unique shipping options: Selling objects that are of a consistent size and weight, with no special considerations required is one thing, but the greater variety of products your e-commerce store offers, the more diverse your customers’ shipping concerns will be. In turn, a custom e-commerce solution will seem even more appealing. For one, your customers may want the choice of different courier delivery services, whether that’s FedEx, UPS, DHL or the U.S. postal service. If you’re shipping items internationally, you may also need to worry about customs. Another issue that may arise is shipping items that require strict temperature controls (such as pharmaceuticals, tobacco, fine art and personal care products). These may need to be refrigerated in order to prevent spoilage and preserve freshness 1.
3.Specific rules for your industry: Not all industries are alike. It’s likely yours has unique regulations or rules. For example, perishable goods such as fruits, vegetables, meats, and dairy may need special care, as may liquids. Each carrier has also its own rules about prohibited items. For example, USPS bans the shipping of items such as airbags and gasoline domestically, and aerosols and dry ice internationally.
4.Better customization for your products: With a custom e-commerce website, you can have better control over the look and feel of your website. You can create a unique design that reflects your brand and values. You can also add features that are specific to your business, such as a custom checkout process or a personalized dashboard for your customers .
5.Integration with your business: A custom e-commerce platform may need to integrate your business model and e-commerce marketing strategy for optimal operation. It is possible only with a custom e-commerce website.
6.Scalability: Custom e-commerce websites are more scalable than out-of-the-box solutions. As your business grows, you can add new features and functionality to your website. You can also optimize your website for search engines and social media .
7.Greater control: With a custom e-commerce website, you have greater control over your website’s functionality and design. You can add or remove features as needed, and you can make changes to your website’s design without having to rely on a third-party developer .
8.Better user experience: A custom e-commerce website can provide a better user experience for your customers. You can create a website that is easy to navigate and use, and you can optimize your website for mobile devices.
9.Better security: With a custom e-commerce website, you can ensure that your website is secure and protected from hackers and other security threats. You can also add features such as SSL certificates and two-factor authentication to enhance your website’s security.
10.Better analytics: With a custom e-commerce website, you can track and analyze your website’s performance more effectively. You can use tools such as Google Analytics to monitor your website’s traffic and user behavior, and you can use this data to make informed decisions about your business .
11.Better customer support: With a custom e-commerce website, you can provide better customer support to your customers. You can add features such as live chat and email support to help your customers with their questions and concerns .
12.Better branding: With a custom e-commerce website, you can create a unique brand identity that sets you apart from your competitors. You can use your website to showcase your products and services, and you can create a brand voice that resonates with your target audience .
13.Better ROI: A custom e-commerce website may require a larger time investment, but it can provide a better return on investment in the long run. You can create a website that is tailored to your business needs, and you can optimize your website for conversions and sales .
